CREATIVE RESOURCES TECHNOLOGY GROUP · EST 1996

Apple-first IT, built on accountability .

Creative Resources Technology Group supports Apple environments with simple rules: own the outcome, move fast and keep you productive.

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What matters

How we operate

Mac-native

Apple-first expertise at every layer

Our team is built around Apple environments, not adapting to them as an afterthought.

Proactive

Prevention over ticket volume

We prioritize automation, hardening, and monitoring so your team spends less time firefighting.

Accountable

Clear ownership and response standards

You know who is responsible, how fast we respond, and how issues are resolved.

Founder · CEO

Russell Poucher

Russell's story is built on decades of hands-on experience and a relentless pursuit of knowledge.

Before founding CRTG, he served as a speaker and trainer for Apple, taught every IT certification course for OS X, and partnered with Adobe and Dell on enterprise implementation strategies. He's also the author of You Are the #1 Target, a practical guide to staying cyber-safe in a technology-driven world.

That depth of experience is what clients trust. Russell's standard has never changed: technical services should solve problems, not just patch them. Every engagement starts with one question: how can we use technology to make your business stronger, more efficient, and better positioned for what's next?

Behind that commitment is a team that reflects it: proactive, knowledgeable, and genuinely invested in your success. When something comes up, clients aren't left waiting. Live support means a real person is always within reach.

Works from our founder

Two books on protecting modern businesses.

Book

YOU Are The #1 Target

Why your business is likely to be the victim of cybercrime now more than ever before.

Book

Up In Smoke

How just ONE cyber attack can damage your business and reputation beyond repair, and what you can do now to stop it.

Apple Partner Network · Technical Partner

Certified by Apple, accountable to you.

Membership in the Apple Partner Network requires meeting Apple's highest standards for technical service, client outcomes, and solution design. Our team is trained and certified to deploy, secure, and support solutions that integrate cleanly with Apple hardware and software at every layer, from zero-touch device deployment through 24/7 incident response.

30+ years on Apple
100% Apple-first stack
7 offices · CA + TX
#1 Apple consultant 2019-21